adding multiple adgroups in adwords editor

If you sell 1-100 products, SPAGs will provide significant clarity on your product performance without getting too unwieldy.īut if you sell hundreds of products, or manage over a thousand SKUs, creating and maintaining SPAGs can become a logistical nightmare.īut there is a law of diminishing returns. Naming your SPAGsīlanket statement: SPAGs are awesome and you should rely on them. To avoid the Mob Effect, let’s look at an example of a SPAG. The profitable terms are mixed in with potentially low-performing products that drain your PPC budget.Ĭlearly, mob invasion isn’t ideal. The mess in your Shopping campaigns is a smorgasbord of search terms whose profitability you can’t tie to a single product. You don’t need an Al Capone documentary, an Al Pacino movie, or even a note from Spongebob to know that mobs aren’t exactly a good thing.īut it’s important to note that Google Shopping mobs play out like real-life mobs-you’re left with a big, expensive mess. If your Shopping campaigns aren’t organized by relevant themes and profitability, this leads to a chaotic situation I call “ The Mob Effect.” With this approach, your products (in the Google Merchant Center) appear in relevant search queries and the bids associated with each of your products make sense. More importantly, SPAGs are a way to gain more control and coax better performance from your shopping campaigns. In your Shopping campaign, SPAGs are ad groups that contain one product.

Adding multiple adgroups in adwords editor